Exam Landing Page: Rules and Guidelines
The Exam Landing Page includes the title, subtitle, exam description, and examiner bio. This is where examiners provide information to help potential examinees decide whether the exam is right for them.
Make the exam landing page for your exams unique! While you may write some similar exams, you cannot recycle language across your landing pages. Highlight what makes each offering special so that your exam stands out when examinees discover it.
Don’t engage in misleading marketing messages; if an examinee has a bad experience because of a bad fit with the exam, it can result in bad reviews and low engagement. Don’t include coupon codes, or exam external links (except in the designated links field of the examiner bio) either.
Examiner – Detailed Guidelines
Prepzo strictly prohibits the following in any sections of the exam landing page:
- Misleading marketing messages
- Coupon codes, or references to coupon codes
- External links (except in the designated links field of the Examiner Bio)
- Content duplicated from other landing pages
Referring to your other Prepzo exams is allowed only when it helps you be more transparent to examinees. For example, if you have a large exam A, and a smaller exam B that covers a portion of what you cover in A, then it’s good to let examinees know this in the Exam Landing Page. Don’t use this as an opportunity to sell your other exam, but to let examinees know so they can make an informed decision.
When an examiner is clearly going against the spirit of Prepzo policies, in an attempt to game the system or if we see a severe negative impact on the examinee experience, it will be considered a violation of our policies.